What is Link Popularity?
Link Popularity is the number of backward hyperlinks to your website.
At the same time, not all backward links to your site are counted by search engines. Even not all counted links have the same value for you. Anyway, all links influence on your relevance in major search engines. The best example is Google. It is used many times as term for Google's PageRank, Google's own method of search engine link popularity. The search engines have decided that if many sites are linking to your site, that site must be a better than the others and deserves a boost in their rankings. If you think about it, this makes a lot of sense. People are linking to good websites, not to bad ones.
Why is Link Popularity so important for my site?
Nowadays inbounds links are one of most important factors for getting a high keyword ranking since majority of search engines are ranking their search result on the link popularity from your site. Not the quantity, but the quality of those links is important. Remember not all backward links are so important for you. To increase PageRank, it is very important that site directing to you has good PageRank as well as page directing to you has appropriate content and right text.
